"Act in such a way that you treat humanity (...) always as an end and never simply as a means". Emmanuel Kant.

Digital transformation is informational, relational and cognitive.

It brings about an industrial, cultural and societal upheaval comparable to that of the age of Enlightenment, created by the printing press - but without any measure for its potential consequences on the human being.

The vision of the human, the relation to the human, are at the heart of the digital revolution and the transformations induced by them.

Let us take three essential facets of this relationship to the human: the consumer, the worker, the citizen.

In each of these three facets, digital tools (internet, big data, artificial intelligence) create the conditions of increased awareness and free choice, disrupting the relationship with brands, the employer and politics.

This increased awareness and free choice is as valuable at the individual as collective level by the power of networks, communities, peer-to-peer relationships, multiplied to infinity thanks to the internet. The two individual and collective scales are closely intertwined, man only existing in relation to his fellow-men.

The manifestations of this upheaval are now becoming evident in the relationship with brands, the employer and politics: according to the vision and the strategy implemented, they sometimes act to create new value for companies, individuals and society, sometimes they destruct value for those who do not have the lucidity or the chance to become part of the good side of history.

But a deterministic and implicit vision of progress would be too simplistic: the history of humanity is ambivalent in nature and the consequences of this ambivalence become more and more irreversible, whether in the field of human relations or in that of the relation to nature (the two being closely interdependent).

Another story is likely to be written, unbeknown to the apparent increase of consciousness and free choice opened by the digital revolution: that of an insidious collective enslavement, that the myth of a transhumanism affirmed as a new religion would transform into a new class struggle in a humanity where societal and educational fractures would only increase. The geopolitics of these fractures are already beginning to emerge: international urban elites, rural underdeveloped areas, stateless refugees.

The vision of the human being and the relation to the human are the fruit of the development of the knowledge, translated in a political will and economically, in the sharing of value creation freely granted between shareholders, workers and consumers, the only guarantee for businesses of sustainable growth.

The evolution of the relation to the human is also the capacity that gives the digital revolution to reconsider this one as a whole, in its aspirations, its needs and its problems - stopping to split what would belong to the consumer, worker or citizen. The human being is rich in its totality and its complexity, generators of paradoxes: at the collective level it is the resolution of these paradoxes that founds the social contract, which gives to it its legitimacy and its power of regulation.

The social contract (at the level of society or the company) must be redesigned to integrate new fields of power and regulation: organization of new freedoms and new guarantees against the enslavement (in particular regulation of the power of GAFAs "or the all-powerful future holders of datasets, algotithms and AI processors).

As Pierre-Marie Lledo's recent book The Brain, the Machine and the Human (Odile Jacob) explains in a very enlightening way, the evolution of knowledge about our brain goes hand in hand with the acquisition of new cognitive abilities, greatly increased by technology.

But this knowledge of the brain also confirms if it were necessary, the permanence and the resilience of the 'strong attractors' of our species: freedom, equity, altruism.

These 'strong attractors' were seized by the Age of Enlightenment in the incredible leap of knowledge produced by it and whose societal translation was the Revolution affirming the principles of freedom, equality, and fraternity.

History is not written in advance: by placing the vision of the human and the relationship with the human at the heart of the reflection and the action in the digital transformation, we will give ourselves the opportunity to take he best path between individual fulfillment, value creation and societal benefit.


Publié par Stéphane Demarquettemembre du réseau d'expert SYNAPSCORE 

Digital at the service of human. SYNAPSCORE is the first collaborative platform to solve complex business problems by putting the individual at the center and giving each individual the opportunity to express him or herself in his/her native language.

Our platform is split in two different modules : REFLEXION, employees participate in a Challenge that is composed of open and closed questions, real-time results, and exchanges in forums. ACTION, a module to put teams in action in a collaborative way and follow their progress.

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